The trademark MASTER CUP was filed by COOLER MASTER TECHNOLOGY INC., a corporation established under the laws of Taiwan, Republic of China (the "Applicant"). The application was published for oppositions on April 7, 2022, and received one opposition filed on June 20, 2022 by Augusta National, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Boekx Trademarks B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 20, 2022
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Change of name and address of the trademark registration was recorded on March 28, 2022. Change of name and professional address of the trademark registration was recorded on February 22, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Electronic notice boards
Monitors [computer hardware]
Computer keyboards
Host computer
Computer mouses
Hard disks
Microprocessors
Computers
Wearable computers
Computer cases
Notebook computers
Computer keypads
Mobile apps
Downloadable computer software for use as an application programming interface (API)
Computer game software, downloadable
Computer joysticks
Stylus [light pens]
Computer software
Computer hardware
Computer motherboards
Interfaces for computers
Mouse pads
Wrist rests for use with computers
Downloadable emoticons for mobile phones
Bags adapted for laptops
Bags for tablet computers
Monitoring apparatus, other than for medical purposes
Stands adapted for laptops
Selfie sticks
Smart glasses
Headphones
In-ear headphones
Virtual reality headsets
Audio speakers
Ear pads for headphones
Portable Multimedia players
Portable chargers
Computer cables
Electrical wires
Electric charging cables
Data cables
Networking devices
Television screen protectors in the nature of acrylic shields to be mounted over television screens
Mobile phone screen protectors
Electronic Power supplies
Internal cooling fans for computers
Wearable computers in the nature of smartwatches
Virtual reality glasses
Cooling fans for electronic components
Coolers for processors for data processing apparatus
Computer peripherals
Downloadable computer software and mobile application software for gaming, video gaming, interactive gaming, social networking, and providing information and media content in the fields of gaming, video games, sports, electronic sports (esports) and related entertainment
Video game software
Computer game software
Interactive game software
Downloadable computer software and mobile application software for use in social networking in the field of video gaming, video games, sports, esports and related entertainment
Downloadable computer software and mobile application software used to access electronic publications and podcasts in the nature of newsletters, newspapers, e-books, and magazines in the fields of gaming, video games, sports, electronic sports (esports), and related entertainment
Microphones
Battery packs
Heat sinks for use in electronic components
Heat sinks for use in computer graphic card
Liquid cooling system specially adapted for CPU and computer graphic cards
Laptop computer cooling pads
The aforementioned excluding goods relating to the sport of golf, golf video games, and golf computer games.
The mark was filed in class 21 with following description of goods:
Beverageware
Beverage glassware
Portable beverage coolers
Bottles sold empty
Thermally insulated containers for food
Beer mugs
Bottles
Containers for household or kitchen use
Cups
Cups of paper or plastic
Dishes
Drinking vessels
Drinking bottles for sports
Drinking glasses
Earthenware
Flasks
Glasses [receptacles]
Heat-insulated containers for beverages
Insulating flasks
Vacuum bottles
Jugs
Pitchers
Lunch boxes
Mugs
Pots
Refrigerating bottles
Services [dishes]
Utensils for household purposes
Vessels of metal for making ices and iced drinks
Works of art of porcelain, ceramic, earthenware or glass
The aforementioned excluding goods relating to the sport of golf, golf video games, and golf computer games.
The mark was filed in class 25 with following description of goods:
Clothing
Belts [clothing]
Caps [headwear]
Coats
Dresses
Footwear
Gloves [clothing]
Hats
Hosiery
Jackets [clothing]
Neck scarves [mufflers]
Neckties
Outer clothing
Pyjamas
Sandals
Shirts
Shoes
Slippers
Sports jerseys
Sports shoes
Stockings
Suits
Sweaters
Tee-shirts
Pants
Underwear
Waterproof clothing
Swimsuits
Bathing caps
Boots
The aforementioned excluding goods relating to the sport of golf, golf video games, and golf computer games.
The mark was filed in class 35 with following description of goods:
Advertising planning
Development of internet advertising concepts
Advertising
Dissemination of advertising matter
Distribution of samples
Promotion of goods and services for others
Online advertising on a computer network
Demonstration of goods
Presentation of goods on communication media, for retail purposes
Marketing
Internet marketing
Search engine optimisation for sales promotion
Consultancy regarding advertising communication strategies
Providing user reviews for commercial or advertising purposes
Advertising services to create brand identity for others
Influencer Marketing
Retail and wholesale services in relation to computer peripherals of domestic or foreign manufacturers
Systemization of information into computer databases
Competitive intelligence services
Business management and organization consultancy
Market research consultancy
Human resources management
Human resources consultancy
Marketing studies
Marketing analysis services
Consumer profiling for commercial or marketing purposes
Rental of advertising space
Provision of an online marketplace for buyers and sellers of goods and services
Rental of office equipment
Rental of office equipment in co-working facilities
Organization of exhibitions for commercial or advertising purposes
Providing commercial information and advice for consumers in the choice of products and services
Retailing and wholesaling of computer accessories, namely, bags adapted for laptops and bags especially designed for table computers
Business brokerage services
Business management for freelance service providers
Talent agency services [business management of performing artists]
The aforementioned excluding services relating to the sport of golf, golf video games, and golf computer games.
The mark was filed in class 41 with following description of goods:
Providing publications from a global computer network or the internet which may be browsed
Educational services
Correspondence courses
Conducting fitness classes
Instruction services
Education and training
Sport camp services
Entertainment services
Providing information relating to recreational activities
Providing user reviews for entertainment or cultural purposes
Providing user rankings for entertainment or cultural purposes
Provision of online information relating to audio and visual mediaGame services provided online from a computer network
Game services provided online from a game library
Health club services [health and fitness training]
Arcade game services
Online retail store services related to virtual reality equipment and services
Entertainment in the nature of e-sports competitions
Organization of competitions [education or entertainment]
Organizing of esports activities
Organizing of eSports competitions
Arranging and conducting of seminars
Organization of exhibitions for cultural or educational purposes
Organisation of recreational activities
Film production
Rental of audio-visual apparatus
Games equipment rental
Video editing services for events
Production of podcasts
Entertainment services, namely, providing online video games and conducting live entertainment in the nature of video games being played by others
Entertainment services, namely, providing online live entertainment in the nature of video games being played by others
Providing a web-based system and on-line portal for customers and competitors to participate in online video games and electronic sports (esports)
Entertainment services, namely, providing a website featuring news, information, commentary, and non-downloadable multimedia images and videos in the field of video gaming, video games, sports, electronic sports (esports), and related entertainment
Providing entertainment news and information in the nature of statistics, scores, highlights, rankings, analysis, predictions and trivia in the field of sports and electronic sports (esports)
Providing continuing entertainment, educational, and informational audiovisual television programs, television programming segments, and webisodes featuring video gaming, video games, sports and electronic sports (esports) accessible by satellite, television, cable television, internet, wireless networks, and through transmission of audio and/or video signals to any type of visual display device
Providing non-downloadable electronic publications in the nature of newsletters, newspapers, e-books, and magazines in the field of video gaming, video games, sports and electronic sports (esports)
Gaming lounges, namely, providing facilities for video gaming
Video gaming lounges, namely, providing facilities for video gaming
Organizing, conducting, producing and hosting video game and electronic sports (esports) exhibitions, tournaments, competitions, contests, social entertainment and competition entertainment events for recreational non-business and non-commercial purposes
Organizing, conducting, producing and hosting social entertainment events
Educational services, namely, conducting programs and seminars in the field of video gaming, video games, sports and electronic sports (esports)
Production of non-downloadable podcasts in the fields of gaming, video games, sports, electronic sports (esports) and related entertainment
The aforementioned excluding services relating to the sport of golf, golf video games, and golf computer games.